Based in the cities of São Paulo and Rio de Janeiro, I hold a Master’s in Branding from UBI/IADE (Lisbon, Portugal – 2020) and a Bachelor’s in Fashion Design from CETIQT (Rio de Janeiro, Brazil – 2013), as well as I also have a degree in Marketing from USP – Inteli (São Paulo, 2023). With 18 years of experience in strategy, branding, and trend research, I foster innovation and creativity across various Retail and Industry sectors.

As a leader of large teams in dynamic work environments, I deliver projects that provide a brand with a complete cycle: from strategic foresight and product innovation to branding strategy or integrated communication, all the way to a holistic brand vision. My core values revolve around social and environmental sustainability, which I incorporate into every project, whether it be professional or personal.

18
YEARS OF EXPERIENCE
79
RESEARCH TRIPS
368
PROJECTS & CAMPAIGNS

I help brands navigate culture through a design-forward branding strategy with rigorous data lake analysis, media scenarios and forecasting methodologies that translate global and local behavior shifts into actionable recommendations, concepts, and executions. My approach includes a deep understanding of the present, inspirations from the future, market analysis and cross-referencing all data sets to design a tailored strategy and help brands implement change.

 

International correspondent on research trips, visiting the world’s main fairs such as the National Retail Federation in New York, SXSW in Austin, Première Vision, Who’s Next, Tranöi and Maison+Objet in Paris, Jacket Required, The edge, Texworld and Pure London in London, Project and WWD Magic in Las Vegas, Neonyt and Bread&Butter in Berlin, Ambiente in Frankfurt, Canton Fair in Guangzhou, CIFF and Revolver in Copenhagen, KingPins and ModeFabriek in Amsterdam, Pitti Uomo and Pitti Bimbo in Florence, WebSummit in Lisbon, among other important innovation fairs, in addition to research in various cities around the world that inspire avant-garde and creation.

My work aims to stimulate innovation and creativity, bringing essential inspiration to creative minds, helping to create brands with meaning, emotion, identity and soul.

Creator, Editor-in-Chief, Researcher and Art Director of Brasil Mood, an Omnichanel trend observatory where we develop research and create guidelines that bring relevance to Brazilian culture, encouraging local consumption and celebrating maternal creative inputs as a source of inspiration that connects with the Brazilian soul and identity.

 

Through this non-profit initiative, I am able to bring a truly diverse and deconstructed perspective to brand strategy, innovation, research and forecasting. In addition to being attentive to cutting-edge events in the main capitals of the world, where I combine examples and knowledge from Brazilian communities to build sustainable relationships between people and brands, impacting the creation of a more positive future. Brasil mood maintains a biannual printed magazine with the main Brazilian trends for the coming years.

Brand Equity

Innovation Strategy
and Implementation

Brand Planning
and Recommendation

ESG projects

Awareness,
Consideration and Loyalty

Cool Hunting
and
Case studies

Consumer Experience

Market Analysis
and Trend Report

PR, brand evidence
and influencer marketing

End-to-end
brand identity

Help Content
and Hero or Hub Campaigns

Team Training
and Workshop Facilitation

To see an innovative and sustainable tomorrow, companies and people will need to step forward and play their role in creating an optimistic future. As societies navigate a new landscape, changes encompass everything from our community, cultural connections, and human design.

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For specific work, I offer: research, mentoring, workshop and masterclass.

Research

Foresights

A common dilemma for companies is having the confidence to invest and approve an idea. By understanding changes in behavior and trend predictions, brands can avoid poor choices and capture market opportunities. With a translated global vision that connects with the Brazilian soul and identity. I help you navigate constant changes to create a better future and make more assertive business decisions.

Mentoring

Exclusive strategies for your business.

I bring proposals with real meaning, true values and assertive actions, leaving your brand at the forefront of your market. My mentoring in branding strategies takes a look at global and local trends, bringing new air, engaging you and your employees, putting your business at the forefront of our era, with a dynamic, exciting and very objective construction.

Estimated time and value assessed per project

Workshop

Group Insights

A whole day of inspiring and strategic content, full of sensory moments. I transport participants to the future of things, encouraging the next step. I bring hot retail information, trend analysis, personalized insights in an intimate and pragmatic way, with targeted guidance for your business. A meeting full of learning and stimulation. Take my workshop to your team.

Estimated time: 8 hours, divided into workshops and breaks.

Masterclass

Essential inspiration for creative minds

A marriage between the academic and professional universes, my class brings a unique methodology that evokes fashion, marketing, anthropology and futurology. I cover the main market movements and trends, bringing to light the transformations in behavior and consumption, and how this reflects on the positioning of brands. In my classes I present international cases, materials from research trips and other trending and innovative content, in order to encourage students to take a new look at contemporary opportunities and challenges.

Estimated time: 90 minutes of class + 15 minutes for questions.