A BRAND STRATEGIST DRIVEN BY RESEARCH & CREATIVITY.
BASED IN SAO PAULO
(づ｡◕‿‿◕｡)づ Leia em Português
FOR ALMOST TWO DECADES, I’VE BEEN HELPING BRANDS BECOME MORE STRATEGIC, INNOVATIVE, AND CREATIVE, USING A RIGOROUS TREND FORECASTING METHODOLOGY THAT TRANSLATES BEHAVIORAL CHANGES INTO ACTIONABLE RECOMMENDATIONS, CONCEPTS, AND EXECUTIONS.
I deliver projects that provide retail with a complete cycle: from brand strategy to product direction. My core values are social and environmental sustainability, which I integrate into every project I undertake or participate in. I have extensive experience and deep knowledge of the consume ecosystem, as fashion and lifestyle. My work stands out in the areas of insights, marketing and branding, with a holistic view of business, using cutting-edge strategies based on culture, behavior and consumption.
I help you to create outstanding products and services that your consumers will want and need for years to come.
FUTURES STUDIES
Training with Futures Studies, Trends, and Innovation Vision.
CONSUME INSIGHTS
Guidance on Products and Projects Based on Changes in Consumer Behavior.
STRATEGIES 360º
Development of Integrated Marketing Strategies and Brand Recommendations.
SELECTED
( WORKS )
2007- NOW
- Show all
- Consume Insights
- Futures Studies
- Strategies 360º
AS A VERY CREATIVE PERSON, I HAVE SOME INITIATIVES.
Founder of Brasil Mood, a biannual print magazine and Brazilian trends observatory, where I develop research and create guidelines that bring relevance to Brazilian culture, encouraging local consumption and celebrating maternal creative inputs as a source of inspiration that connects with the Brazilian soul and identity.
Through this initiative, I am able to bring a truly diverse and deconstructed perspective to brand strategy, innovation, research and trend forecasting. I combine examples and knowledge from Brazilian communities to build sustainable relationships between people and business, impacting the creation of a more positive future.
I am also the creator of Fashionologia, an online platform specializing in fashion business where I share insights on trends, market analysis, cool hunting, research, and case studies from leading events in major world capitals. I offer workshops, lectures, consultancy, and team training.
My work aims to stimulate innovation and creativity, bringing essential inspiration to creative minds, helping to create brands with meaning, emotion, identity and soul.
YEARS OF EXPERIENCE
RESEARCH TRIPS
COMPLETED PROJECTS
I am passionate about human communication, images, words, identity and culture, especially those that change the established order. A mix of sensitivity and nonconformity, of a sensorial nature, I live according to my senses.
I am excited about challenges and committed to excellence in everything I do. My way of working is marked by proactivity and collaboration. My career in strategy is characterized by agility and a strong focus on achieving results.
As an international correspondent on research trips, I visit the world’s leading fairs such as NRF in New York, Première Vision in Paris, Who’s Next in London, Neonyt in Berlin, CIFF in Copenhagen, ModeFabriek in Amsterdam, among others important trend and innovation fairs.
