FOR TWO DECADES I HAVE BEEN HELPING BRANDS TO BE MORE CREATIVE, STRATEGIC AND INNOVATIVE.
I am a Brand Strategist working with Consumer Insights, Strategic Foresight, Design Thinking and Branding tools. My methodology translates behavior changes into actionable recommendations, concepts and executions. I deliver projects that provide a full cycle: from research to solution, from strategy to product. I lead and coach large teams in dynamic work environments. My core values are social and environmental sustainability, which we incorporate into every project I do.
I AM PASSIONATE ABOUT HUMAN COMMUNICATION, IMAGES, WORDS, IDENTITY AND CULTURE, ESPECIALLY THOSE THAT CHANGE THE ESTABLISHED ORDER.
With an academic and professional background focused on the intersection between brand strategy, culture and behavior, I have a bachelor’s degree in Design from SENAI CETIQT, am currently studying an MBA in Material Culture and Consumption from USP and a specialization in Brazilian Behavior from FESPSP, and have been deepening my critical understanding of consumption, identity and symbols in the Brazilian context.
I also attended a master’s degree in Branding at UBI / IADE in Lisbon, where I lived for 4 years and complemented my training with international courses in foresight and behavior, such as “Business, Brand and Behavior” at the University of London and “Strategic Foresight” at the Copenhagen Institute for Futures Studies. My work focuses on transforming cultural insights into relevant, human and purposeful strategies for brands.
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WORKS
2007- NOW
I AM A CORRESPONDENT FOR THE MAIN TREND AND INNOVATION FAIRS IN THE WORLD
such as NRF, SXSW, Première Vision, Who’s Next, Neonyt, CIFF, ModeFabriek, and others. I have extensive experience and in-depth knowledge of the retail ecosystem, particularly in the fashion, lifestyle, and consumer goods markets. I have worked on projects with Red Bull, The North Face, Nissan, Calvin Klein, Zara, TV Globo, and institutions such as SEBRAE, SENAI, PUC, and ETIC.
My most relevant visits and attendances
I HAVE SOME INITIATIVES.
Founder and Executive Director of Brasil Mood, I have been working on projects dedicated to Global South Trend Studies since 2012. Brasil Mood was created to be a place where we could celebrate local culture and input as a source of inspiration. It was launched in 2020 as a biannual print magazine and in 2023 it consolidated itself as an observatory of Brazilian trends and a creative agency. Through this initiative, I am able to bring a truly diverse and deconstructed perspective to brands, impacting the creation of more effective strategies that connect with Brazilians. I combine examples and knowledge from Brazilian communities to build sustainable relationships between people and businesses.
Also the creator of Fashionologia, an online fashion business platform where I share global trends in behavior and consumption, market analysis, cool hunting, insights, and summaries of major events in key world capitals.
AVAILABLE FOR PROPOSALS, CONSULTING, PROJECTS, TALKS, COLLABORATIONS AND NATIONAL & INTERNATIONAL TRAVEL.
I HELP YOU CREATE NARRATIVES, PRODUCTS AND SERVICES THAT YOUR CUSTOMERS WILL WANT AND NEED FOR YEARS TO COME.
CONSULTANCY
I transform brands through attentive listening and strategic vision combining Consumer Insights, Strategic Foresight, Design Thinking and Branding 360. With an authorial method, I connect culture, behavior and the future to reveal what your brand can be: with more purpose, relevance and impact.
WORKSHOP
I create tailor-made workshops that spark new perspectives and spark real transformations. Through immersive and collaborative journeys, I connect your team to trends, to innovate with purpose and grow with greater clarity and direction.
LECTURE
My lectures are dynamic and inspiring experiences, designed to provoke reflection and generate action. With ready-made and always updated content, I address trends, culture, consumer behavior and the new tactics of contemporary branding. All with practical examples and insights that help brands and teams connect with the present and prepare for what comes next.
